# Echo Tuner > Echo Tuner is a digital marketing agency that specializes in Generative Engine Optimization (GEO). GEO is the work of making a business easy for AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Grok to find, describe accurately and recommend when customers ask them for help. It is like SEO, but for the answers AI writes rather than a list of links. We work with businesses wherever their customers are. We audit how AI assistants and AI search answer the questions a company's buyers ask, fix what is missing or inaccurate on the company's website and across the web, and monitor the results over time. We work with small businesses new to GEO and with larger and multi-location companies. We do not guarantee AI recommendations, and we never write fake reviews or buy mentions. Key facts: - Services, in four categories: (1) Audit & Plan — what AI assistants say about the business and a step-by-step fixing plan; (2) Website Fixes — minimal changes or a GEO-optimized rebuild, made by the client's own web developer or by us; (3) Monitoring — hundreds of customer questions, simple to complex, reporting how often the business appears at each depth and the tone AI uses — Standard (provider level: ChatGPT, Claude, Gemini, Perplexity and Grok) and Deep (model level: every current model people can use in those assistants, 19 in all), each run monthly, quarterly or not at all; (4) Reputation & Reach — reviews, articles, press & mentions, listings. - Prices (USD, no long-term contract, monthly services cancel anytime): (1) Audit & Plan $2,500 once, included with any monitoring (or skip it); (2) Website Fixes — minimal changes or a GEO-optimized rebuild — included when the client's own web developer makes them from our plan, or made by Echo Tuner for a quote (usually $2,500–$6,000 for minimal changes, from $10,000 for a GEO-optimized rebuild); (3) Monitoring — each check tests hundreds of customer questions, from simple to complex, on the major AI providers and reports how often the business appears at each depth of question and the tone AI uses about it — chosen monthly, quarterly or not at all for each level: Standard monitoring at provider level (ChatGPT, Claude, Gemini, Perplexity and Grok, using each one's everyday model) $2,500 per check; Deep monitoring at model level (every current model people can use in those assistants, 19 in all) $4,000 per check, which includes the Standard check — so it adds $1,500 when it replaces a Standard check in the same month; (4) Reputation & Reach, each done in a format designed for AI models to take in, so they learn about the business from third parties: reviews $500/month; AI-readable articles (one a month) $500/month; press & mentions $500/month; listings $500/month. Example plans and a calculator: https://www.echotuner.com/pricing/ - AI models tested: We ask the five main AI assistants — ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity and Grok (xAI) — through each provider's official API with live web search. A Standard check asks each assistant's everyday model; a Deep check asks every current model people can use in each assistant (19 as of October 2026). Each model is reported separately. - How buying works: Create your free account, choose a plan in your portal and pay at checkout; we schedule the work, and your results appear in your portal. Card payments are processed by Stripe. Cancel anytime from your portal's Plan tab: cancelling immediately stops any further charges, and each service you have already paid for stays active until the end of the period it was paid for. - Audit turnaround: about 1–3 business days, done by Echo Tuner staff. - Where we work: We work online with businesses wherever their customers are. There's nothing to visit: everything happens in your portal and by email, and we test the questions your customers ask in the places they ask them. - What we measure per AI model: whether a business is named, whether its own page is cited, whether it is included favourably, and whether it is recommended for questions with several specific requirements. - Contact: info@echotuner.com - Create an account: https://portal.echotuner.com/signup - Provided by: Applied Computing Partners LLC - Terms of Service: https://portal.echotuner.com/legal/terms - Privacy Notice: https://portal.echotuner.com/legal/privacy ## Services - [GEO services: audit, website fixes, monitoring](https://www.echotuner.com/services/): Every Echo Tuner GEO service, with its price and a page explaining it: Audit & Plan, Website Fixes, Monitoring, and Reputation & Reach. - [GEO pricing: example plans and every price](https://www.echotuner.com/pricing/): Echo Tuner GEO pricing: Audit & Plan $2,500 once, Monitoring from $2,500 per check, Website Fixes, and Reputation & Reach from $500. No contract. - [How GEO works at Echo Tuner: audit, fix, monitor, reach](https://www.echotuner.com/how-it-works/): Echo Tuner's GEO process: audit what AI says about you, fix what it needs, monitor as AI models change, and build your reputation beyond your website. - [How we measure AI visibility: metrics, models, limits](https://www.echotuner.com/how-we-measure/): How Echo Tuner measures AI visibility: the models we test, the buyer questions we ask, four outcome metrics, what the readiness score means, and its limits. ## Each service in detail - [Audit & Plan — GEO audit and fixing plan](https://www.echotuner.com/services/audit-and-plan/): What AI assistants say about your business, a page-by-page review, competitors and a step-by-step plan. $2,500 once, or included with monitoring. - [Minimal GEO website changes](https://www.echotuner.com/services/minimal-changes/): The smallest set of website edits that make your business clear to AI. Included when your developer makes them; usually $2,500–$6,000 one-time by Echo Tuner. - [GEO-optimized website rebuild](https://www.echotuner.com/services/geo-optimized-rebuild/): Your key pages rebuilt around the questions customers and AI ask. Included when your developer builds it; usually from $10,000 one-time by Echo Tuner. - [GEO fixes made by your own web developer](https://www.echotuner.com/services/fixes-by-your-web-developer/): Your own web developer makes the GEO changes from our step-by-step plan, at no extra cost from Echo Tuner. What the plan includes and how the handover works. - [GEO website fixes made by Echo Tuner](https://www.echotuner.com/services/fixes-by-echo-tuner/): We make your GEO website changes: a written quote first — usually $2,500–$6,000 for minimal changes, from $10,000 for a rebuild. You approve every change. - [Standard AI monitoring — provider level](https://www.echotuner.com/services/standard-monitoring/): ChatGPT, Claude, Gemini, Perplexity and Grok checked on hundreds of your customers' questions. $2,500 per check, monthly or quarterly, audit included. - [Deep AI monitoring — model level](https://www.echotuner.com/services/deep-monitoring/): All 19 AI models people can use in ChatGPT, Claude, Gemini, Perplexity and Grok, checked — each answers differently. $4,000 per check, or +$1,500 a quarter on monthly Standard. - [Reviews — genuine reviews AI can read](https://www.echotuner.com/services/reviews/): Echo Tuner's Reviews service prompts every customer to leave a detailed review in their own words, following FTC and Google rules. $500 a month. - [Articles — written for AI to read](https://www.echotuner.com/services/articles/): One article a month in the format AI assistants read best: answer first, question headings, plain facts and structured data. $500 a month. - [Press & mentions — earned, never bought](https://www.echotuner.com/services/press-and-mentions/): Earned mentions in industry news, “best of” lists and journalists' articles, so independent sources mention you. Never bought. $500 a month. - [Listings — accurate everywhere AI looks](https://www.echotuner.com/services/listings/): Listings keeps your Google, Bing and Apple Maps profiles and key directories accurate and consistent, so AI finds the same facts everywhere. $500 a month. ## Who we help - [GEO for small businesses and beginners](https://www.echotuner.com/geo-for-small-businesses/): New to GEO? How AI assistants choose which small businesses to recommend, the common gaps that leave you out, and how Echo Tuner fixes them — in plain language. - [GEO for larger and multi-location companies](https://www.echotuner.com/geo-for-larger-companies/): GEO for larger and multi-location companies: AI visibility measured per product line and market, against named competitors, on each AI model — with approvals and change history. ## Learn - [What is GEO? Generative Engine Optimization explained](https://www.echotuner.com/what-is-geo/): Generative Engine Optimization (GEO) makes a business accurately findable, understandable and recommendable in AI answers. How it works and how it differs from SEO. - [GEO FAQ: cost, timing, AI models and guarantees](https://www.echotuner.com/faq/): Straight answers about Generative Engine Optimization: what GEO is, which AI models we test, what an audit includes, cost, timing, guarantees and our practices. - [GEO sources: the research and guidance we follow](https://www.echotuner.com/sources/): The research, Google and Microsoft guidance, AI crawler documentation, standards and rules behind Echo Tuner's GEO practices — 24 sources, each with what it says and what we take from it. ## Company - [About Echo Tuner, a digital marketing agency for GEO](https://www.echotuner.com/about/): Echo Tuner is a digital marketing agency that specializes in Generative Engine Optimization (GEO): why we exist, what we stand for and how to reach us. - [Create your Echo Tuner account](https://www.echotuner.com/get-started/): Create your free Echo Tuner account in a minute. It starts nothing: when you're ready, choose a plan and pay at checkout, and your results appear in your portal. - [Support — ask Echo Tuner a question](https://www.echotuner.com/support/): Ask Echo Tuner a question about GEO, your audit, your plan or your account. We reply by email. - [Client login — open your Echo Tuner portal](https://www.echotuner.com/client-login/): Echo Tuner clients: sign in with your email to open your portal — your audit, the AI answers we recorded, your plan and support. - [Privacy Notice](https://www.echotuner.com/privacy/): Echo Tuner's Privacy Notice and Terms of Service are published with every version kept at its own permanent link. Echo Tuner is provided by Applied Computing Partners LLC.