Per offering, not per site
Each product line or service gets its own buyer questions, page audit and readiness assessment, so a strong flagship cannot hide a weak line.
For larger and multi-location companies
GEO you can report on, product by product and model by model.
For companies with several products, services, locations or brands, “are we in ChatGPT?” is the wrong question. The useful ones are which offerings, for which buyer needs, on which AI models, against which competitors — and what changed after the work.
Built for complexity
What changes when there is more to measure.
Per market
Buyers in different cities or segments ask different questions and see different competitors. We measure the markets you name separately.
Named competitors
Your competitors are collected, audited and asked the same questions, so every gap is shown against a real alternative.
One series per AI model
Results stay separate per model and break cleanly when a provider changes its model — no blended averages that hide a decline.
Complex buyer questions
Questions that combine several requirements — budget, size, location, integration — show whether you are recommended for the deals that matter, not just named.
Governance
Every proposed change links to its evidence, needs approval before publishing, and keeps a copy of the page as it was. You have a full history of what changed and why.
Reporting
Numbers your leadership can trust.
Every rate shows its count and total, and anything we could not measure is reported as unknown rather than counted as zero. Brand questions are kept apart from discovery questions, so asking about your own name never inflates the result.
| Metric | The question it answers |
|---|---|
| Mention rate | How often is the business named in complete answers? |
| Own-page citation rate | How often is one of its own pages a cited source? |
| Favourable inclusion | How often is it presented as an option in a positive or neutral way? |
| Complex-question recommendation | When the buyer states several needs, is it recommended as a fit? |
| Readiness | How clearly do its pages state the facts buyers need, per offering and page? |
Working with your teams
We fit around how you already publish.
Your content, web and brand teams keep control of your website. We supply evidence, prioritized tickets, drafted copy and validated markup; you publish through your normal review — or we publish with scoped access.
- Plans exported as tasks with the evidence and target page for each
- Drafts based only on facts your team has approved
- Each change checked once it is live
- Private portal for stakeholders, plus exportable reports
- No access needed to customer data or internal systems
Next step
Scope an audit for your products and markets.
Tell us which offerings, markets and competitors matter most. We reply with a written scope and price.