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Audit & Plan
Find out what AI says about you — and exactly what to fix. We ask AI assistants the questions your customers ask, see what they say about you and which websites they rely on, review your own site page by page, and give you a step-by-step plan.
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Website Fixes
We make the minimal, critical fixes that keep your website as close as possible to how it is today — or rebuild it as a GEO-optimized website. Choose how much of your website should change, and who makes the changes.
How much should change?
- Minimal changesThe smallest set of website edits that make your business clear to AI assistants — without redesigning your site. Included with your web developer · usually $2,500–$6,000 one-time by Echo Tuner
- GEO-optimized rebuildYour key pages rebuilt around the questions your customers and AI assistants ask, so the answers are easy to find, understand and quote. Included with your web developer · usually from $10,000 one-time by Echo Tuner
Who makes the changes?
- Website fixes by your web developerYour own web developer makes the changes, following our step-by-step plan — at no extra cost from Echo Tuner. Included — no extra charge from Echo Tuner
- Website fixes by Echo TunerWe make the changes for you — with a written quote first, your approval on every claim, and a copy of each page kept before we change it. Quoted · usually $2,500–$6,000 (minimal) or from $10,000 (rebuild), one-time
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Monitoring
We benchmark your performance as AI models change how they answer and your competitors adopt GEO — at a frequency and depth that fit your budget. Each check, we test hundreds of the questions your customers ask — from simple to detailed and complex — on all the major AI providers. We report how often your business appears at each depth of question, the tone AI uses when it talks about you, which websites it relies on, and how you compare with competitors. Choose how often to run Standard and Deep checks.
- Standard monitoringOne check of each major AI provider, on hundreds of your customers' questions — monthly or quarterly. $2,500 per check · monthly or quarterly
- Deep monitoringEvery current model in ChatGPT, Claude, Gemini, Perplexity and Grok — 19 in all — because each one is built and tuned differently, and can say something different about you. $4,000 per check · +$1,500 a quarter on monthly Standard
The AI assistants, and the models inside them
ChatGPT, Claude, Gemini, Perplexity and Grok are the AI assistants people use. Each one runs on several models — different versions from the same company, from fast and light to most capable — and which one answers depends on the plan and settings. ChatGPT, for example, answers free users with GPT-5.6 Luna and paying users with GPT-5.6 Sol, and its top plans add GPT-6 Astra; Claude can answer with Haiku, Sonnet, Opus or Fable. Different models can give different answers about the same business.
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ChatGPTby OpenAI
- GPT-5.6 LunaFastestFree default
- GPT-6 LunaFastestChatGPT Work
- GPT-5.6 SolEverydayPaid default — used in Standard checks
- GPT-6.1 SolAdvancedChatGPT Work
- GPT-6 AstraMost capableTop plans
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Claudeby Anthropic
- Haiku 4.5FastestFree and paid
- Sonnet 5.5EverydayThe default — used in Standard checks
- Opus 5.5AdvancedPaid plans
- Fable 5.1Most capablePaid plans
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Geminiby Google
- Gemini 3.6 FlashFastestFree default
- Gemini 3.8 FlashEverydayPaid plans — used in Standard checks
- Gemini 3.1 ProMost capableThe Pro option
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PerplexityAI search
- SonarFastestQuick answers
- Sonar ProEverydayResearch questions — used in Standard checks
- Sonar Reasoning ProAdvancedMulti-step searches
- Sonar Deep ResearchMost capableIn-depth reports
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Grokby xAI
- Grok 4.6EverydayFree and paid — used in Standard checks
- Grok 4.7AdvancedNewest model
- Grok 4.6 HeavyMost capableHeavy plan
A Deep check includes the Standard providers, so in a month when both are due you pay only for the Deep check: Standard monthly with Deep quarterly costs $2,500 a month plus $1,500 a quarter, and Deep monthly costs $4,000 a month.
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Reputation & Reach
Get other people talking about you — the evidence AI trusts most. Every service here is done in a format specifically designed for AI models to take in, so they learn about your business in a positive way from third parties — your customers, journalists and directories — not only from your own website. Always genuine: customers' own words and earned coverage, never fake reviews or paid links. Add any of these services, one at a time.
- ReviewsWe prompt every customer to leave a review — with simple questions that bring out the details AI assistants read and repeat. $500/month
- ArticlesOne article a month, written with you and built in the format AI assistants read best. $500/month
- Press & mentionsWe pitch you to the industry news, “best of” lists and journalists that AI assistants read — earned, never bought. $500/month
- ListingsYour Google, Bing and Apple Maps profiles and key directories, kept accurate and consistent — so AI finds the same facts everywhere. $500/month
What changes the price of website work?
Every other price is fixed. Website changes that Echo Tuner makes for you are quoted after we see your site — minimal changes usually cost $2,500–$6,000 one-time, and a GEO-optimized rebuild usually starts at $10,000. The quote says which of these apply. Monitoring prices cover one website; for several websites, brands or markets, ask us for a quote.
| Factor | Why it matters |
|---|---|
| Minimal changes or a GEO-optimized rebuild | Adding pages and labels takes days; redesigning key pages takes weeks. |
| Size of your website | More pages to review, rewrite and check. |
| Your website platform | Some platforms make new pages and labels easy to add; others need custom work. |
| Facts and content you have | Clear facts about prices, services and areas you serve make pages faster to write. |
What we always do, and never do
Included in every service
- The evidence behind every recommendation
- Your approval before any claim about your business is published
- Results reported per AI model, including what did not change
- Plain-language explanations of every score
- No long-term contract — cancel anytime
- A written quote before any website work starts
What we will never sell you
- A guaranteed recommendation by ChatGPT, Claude, Gemini or any other AI
- Fake, bought or incentivized reviews
- Paid placements disguised as independent mentions
- Mass-produced pages written to game AI answers
- Claims about your business that you have not confirmed
Where should I start?
- Never looked at what AI says about you?Start with just the audit. It shows whether AI assistants mention you at all, and the handful of fixes that matter most. Just the Audit →
- Have a web developer already?They follow our plan at no extra cost. Add monitoring to see whether the changes worked. How the handover works →
- Want to be found by local customers?The audit, plus a monthly check of what the main AI assistants say about you — our recommended plan. Local & Regional Business →
- Several products, locations or brands?We cover each offering and market, and track named competitors on every AI assistant. GEO for larger companies →