Monitoring

Standard monitoring: what the main AI assistants say

One check of each major AI provider, on hundreds of your customers' questions — monthly or quarterly.

In short

Standard monitoring checks what AI says about your business at the provider level: ChatGPT, Claude, Gemini, Perplexity and Grok, each on the main model most people get. Every check tests hundreds of the questions your customers ask, from simple to complex, and reports how often your business appears at each depth of question, the tone AI uses about you, which websites it relies on, and how you compare with competitors. It costs $2,500 per check — monthly or quarterly — and the Audit & Plan is included.

Standard monitoring at a glance

Key facts about Standard monitoring
Price$2,500 per check — $2,500/month (monthly) or $2,500 per quarter (quarterly)
AI providersChatGPT, Claude, Gemini, Perplexity and Grok
ModelsOne per assistant — each assistant's everyday model: GPT-5.6 Sol, Claude Sonnet 5.5, Gemini 3.8 Flash, Sonar Pro, Grok 4.6
QuestionsHundreds of your customers' questions, from simple to detailed and complex
IncludedThe Audit & Plan, your private client portal and an updated plan after every check
ContractNone — cancel anytime from your Plan tab; charges stop immediately

What does each Standard check report?

  • How often you appear — at each depth of question, from simple to complex.
  • The tone AI uses when it talks about you.
  • Whether your own pages are cited, and which websites AI relies on instead.
  • Whether you are recommended when a customer states specific needs.
  • Your competitors, measured on the same questions.
  • Results per AI provider, each as its own series — never blended into one number.
  • An updated plan that closes finished items and adds new ones where the evidence points.

Which AI model does a Standard check use?

A Standard check asks each assistant's everyday model — the five marked below. Each assistant has other models too, from faster, lighter ones to its most capable; a Deep check asks all 19. Lineup as of October 2026; every report names the exact models tested.

  1. OpenAI · ChatGPT

    Free users get GPT-5.6 Luna and paid plans GPT-5.6 Sol; GPT-6 Astra (called GPT-6 Pro in chat) is on the top plans. The newer GPT-6 Luna and GPT-6.1 Sol run in ChatGPT Work. Thinking levels and Pro versions are settings on these models.

    1. Fastest GPT-5.6 Luna Free default Deep only
    2. Fastest GPT-6 Luna ChatGPT Work Deep only
    3. Everyday GPT-5.6 Sol Paid default Standard check
    4. Advanced GPT-6.1 Sol ChatGPT Work Deep only
    5. Most capable GPT-6 Astra Top plans Deep only
  2. Anthropic · Claude

    Four Claude models. Free plans include Haiku and Sonnet, the default; paid plans add Opus and Fable, Anthropic's most capable model.

    1. Fastest Claude Haiku 4.5 Free and paid Deep only
    2. Everyday Claude Sonnet 5.5 The default Standard check
    3. Advanced Claude Opus 5.5 Paid plans Deep only
    4. Most capable Claude Fable 5.1 Paid plans Deep only
  3. Google · Gemini

    Free users get Gemini 3.6 Flash. Google AI Pro and Ultra subscribers get the newer Gemini 3.8 Flash, in the app and in AI Mode in Google Search. Gemini 3.1 Pro is the Pro option for harder questions.

    1. Fastest Gemini 3.6 Flash Free default Deep only
    2. Everyday Gemini 3.8 Flash Paid plans Standard check
    3. Most capable Gemini 3.1 Pro The Pro option Deep only
  4. Perplexity

    Perplexity's own Sonar models are built for search: every answer is based on live web results and cites its sources. Paid users can also pick other companies' models, which we check in those companies' own assistants.

    1. Fastest Sonar Quick answers Deep only
    2. Everyday Sonar Pro Research questions Standard check
    3. Advanced Sonar Reasoning Pro Multi-step searches Deep only
    4. Most capable Sonar Deep Research In-depth reports Deep only
  5. xAI · Grok

    The Grok app runs Grok 4.6 on every plan, with a Fast mode for quick answers and an Expert mode for harder ones; the Heavy plan runs several Grok 4.6 agents on one question at once. Grok 4.7, xAI's newest model (September 21, 2026), is in Grok Build and xAI's API.

    1. Everyday Grok 4.6 Free and paid Standard check
    2. Advanced Grok 4.7 Newest model Deep only
    3. Most capable Grok 4.6 Heavy Heavy plan Deep only
A Standard check asks the five models marked “Standard check” — each assistant's everyday model, as of October 2026. A Deep check asks all 19.
Fastest
Quick and inexpensive to run. Often what free plans and quick answers use; they may search less and answer more briefly.
Everyday
The balance of speed and quality that many people use most of the time.
Advanced
Stronger reasoning for harder questions, usually on paid plans.
Most capable
The provider's most powerful model: slower, thinks longer, and often searches more before answering.

How does Standard monitoring work?

  1. We agree your questions and competitorsFrom your Audit & Plan, which is included. The core questions are then frozen, so each check is comparable with the last.
  2. Each check asks every providerHundreds of questions, on each assistant's everyday model, with the full answers and sources kept.
  3. You get the resultsIn your private client portal after every check, with what changed — including anything flat or worse.
  4. The plan is updatedYour pages and listings are re-read, finished items are closed and new ones added.

Should I choose monthly or quarterly?

Choose monthly if you are making changes now and want to see their effect quickly; choose quarterly to keep an eye on things at a lower cost.

  • Monthly — $2,500/month: you are actively changing your site or reputation.
  • Quarterly — $2,500 per quarter: steady businesses that want a regular check.
  • Add Deep monitoring for every model — a quarterly Deep check on top of monthly Standard adds $1,500 per quarter.

Standard or Deep monitoring?

Standard or Deep monitoring?
Standard — provider levelDeep — model level
What is checkedChatGPT, Claude, Gemini, Perplexity and GrokEvery current model people can use in them
Models per check5 — each assistant's everyday model19 — fast, advanced, free and paid
Price per check$2,500$4,000 (includes Standard)
Monthly$2,500/month$4,000/month
Quarterly$2,500 per quarter$4,000 per quarter, or +$1,500 on top of monthly Standard

How much does Standard monitoring cost?

$2,500 per check: $2,500 a month if you choose monthly, or $2,500 a quarter if you choose quarterly. The Audit & Plan is included.

See it on the pricing page — no long-term contract.

Questions about Standard monitoring

Why do AI answers change from one check to the next?

AI answers vary from day to day and change when providers update their models. That is why we ask a frozen set of questions every check, and report each provider separately. How we measure.

Can I add Deep monitoring?

Yes. A Deep check covers everything a Standard check does plus every model, so in a month when both are due you pay only for the Deep check. Deep once a quarter on top of monthly Standard adds $1,500 per quarter.

Can I cancel?

Yes. There is no long-term contract. Cancel anytime from your portal's Plan tab: cancelling immediately stops any further charges, and each service you have already paid for stays active until the end of the period it was paid for.

Sources

  1. OpenAI Help Center — GPT-5.6 and GPT-6 Pro in ChatGPT
    GPT-5.6 Luna is the default for Free and Go; GPT-5.6 Sol for paid plans; GPT-6 Pro is powered by GPT-6 Astra.
  2. ChatGPT documentation — Models in ChatGPT Work and Codex
    Astra, GPT-6.1 Sol and GPT-6 Luna; GPT-5.5 retires from ChatGPT on October 14, 2026.
  3. Claude Platform documentation — Models overview
    Claude Fable 5.1, Opus 5.5, Sonnet 5.5 and Haiku 4.5, from most capable to fastest.
  4. Claude Academy — Choosing the right Claude model
    Free plans include Haiku and Sonnet (the default); Pro and Max add Opus and Fable.
  5. Gemini API documentation — Models
    Gemini 3.8 Flash, Gemini 3.6 Flash and Gemini 3.1 Pro, among other models.
  6. Google — Introducing Gemini 3.8 Flash (September 2, 2026)
    Gemini 3.8 Flash is available to Google AI Pro and Ultra subscribers in the Gemini app and in AI Mode in Google Search.
  7. Gemini app release notes
    July 21, 2026: Gemini 3.6 Flash in the model menu for all users.
  8. Perplexity documentation — Sonar models
    Sonar, Sonar Pro, Sonar Reasoning Pro and Sonar Deep Research.
  9. xAI — Grok 4.7 (September 21, 2026)
    Grok 4.7 is available in Cursor, Grok Build and the Grok API.
  10. Fello AI — Grok pricing and plans (updated September 30, 2026)
    xAI's plan page describes the Grok app's Expert and Heavy modes as Grok 4.6; Grok 4.7 is the API flagship.

Next step

Add Standard monitoring to your plan.

Pick a plan or build your own on the pricing page — your total updates as you choose. No long-term contract.