Audit & Plan

Audit & Plan: what AI says about you, and what to fix

Find out what AI assistants say about your business today, why they say it, and exactly what to change first.

In short

The Audit & Plan is Echo Tuner's GEO audit. We ask AI assistants the questions your customers ask, record what they say about you and which websites they rely on, review your website page by page, compare you with your competitors, and give you a step-by-step plan to fix what is missing. It costs $2,500 once, and it is included with any Standard or Deep monitoring.

Audit & Plan at a glance

Key facts about Audit & Plan
Price$2,500 once — included with any Standard or Deep monitoring
What you getFindings in your private client portal and a prioritized, step-by-step plan
AI models testedChatGPT, Claude, Gemini, Perplexity and Grok — each assistant's everyday model, with live web search
What we need from youYour website address, your main competitors if you know them, and a check of your business facts
TurnaroundAbout 1–3 business days once your audit starts
Who does itEcho Tuner staff — our platform collects and counts; our staff run the audit and review every finding
ContractNone — the audit is a one-time piece of work

What does the Audit & Plan include?

  • Your website, read the way AI reads it. Every public page we can reach, with a list of anything we could not read — blocked, broken or behind a login.
  • A profile of what you offer. Your products or services and the facts your pages state about each, with the exact passage they come from.
  • Your customers' questions. A panel of buyer questions for your market — broad (“who offers…”), specific (price, what is included, timing) and complex (several requirements at once).
  • What AI answers. Each question asked to AI models with live web search; we keep every full answer and the sources it cited.
  • A page-by-page review. For each offering, whether your pages state the facts buyers need, marked supported, conditional, missing or unknown.
  • Your competitors on the same questions. Which facts they publish that you do not, and which of their pages AI cites instead of yours.
  • Your reputation beyond your website. Listings, reviews and independent mentions: are they accurate, and are they the kind of source AI cites?
  • A readiness assessment for the business, each offering and each page, explained in plain language.
  • The plan. Every change ranked by how many buyer questions it affects and how much effort it takes, each linked to the evidence — written so any web developer, or an AI tool, can follow it.

What goes into the audit, and what you get

  1. What we examine

    • Your website, page by page
    • Your customers' questions
    • AI answers and their sources
    • Your competitors
    • Listings and reviews
  2. What we work out

    Which facts AI needs, which ones it finds, which it takes from someone else, and what to change first.

  3. What you get

    • Plain-language findings
    • AI answers with sources
    • Competitor comparison
    • A step-by-step plan
The Audit & Plan, from evidence to plan. Everything is in your private client portal.

How does the audit work?

  1. You send your website addressAdd the competitors you want compared, if you know them. We only read public pages, so we need no logins.
  2. We read your site and map your offeringsEvery reachable page is collected and dated, and the facts you state are recorded with their source passage.
  3. We ask AI your customers' questionsThe question panel is asked to each AI model for you and your competitors, and every answer and cited source is kept.
  4. We find the gapsEach page and offering is checked against the facts buyers need, so you can see where you stand and what is missing.
  5. You get the findings and the planEverything appears in your private client portal, with a prioritized plan you can hand to your web developer, give to us, or keep for later.

Who is the Audit & Plan for?

Any business that wants to know how AI assistants describe it before spending money on changes.

  • You have never checked what ChatGPT, Claude or Gemini say about you.
  • You have a web developer and want a clear, prioritized list of what to change.
  • You are about to start monitoring — the audit is included and sets the questions and competitors we track.

Not the right fit if: You want a guarantee that AI assistants will recommend you. No one can honestly promise that.

Audit & Plan on its own, or with monitoring?

Audit & Plan on its own, or with monitoring?
Audit & Plan on its ownWith Standard or Deep monitoring
Price of the audit$2,500 onceIncluded
What happens nextYou act on the plan when you chooseWe re-ask the same questions every check and update the plan
Best forSeeing where you stand firstSeeing whether the changes worked

How much does a GEO audit cost?

The Audit & Plan costs $2,500 once. It is included at no extra cost when you take Standard or Deep monitoring.

See it on the pricing page — no long-term contract.

Questions about Audit & Plan

Do I have to act on the plan?

No. The audit is useful on its own: every recommendation comes with the evidence behind it and the page it applies to, so you can act on it now, later, or not at all.

Do you need access to my website for the audit?

No. We only read public pages and public sources, the same way an AI assistant does.

Can I skip the audit?

Yes — choose “No audit & plan” on the pricing page, for example if you only want monitoring. Website Fixes follow the plan, so they need the audit.

Will the audit get my business recommended by AI?

The audit shows what to change; it does not change answers by itself, and no one can guarantee what AI assistants say. More on guarantees.

Next step

Add Audit & Plan to your plan.

Pick a plan or build your own on the pricing page — your total updates as you choose. No long-term contract.